Marketing is considered as the most important function of any organisation; minus effective marketing initiatives an organisation will be out of touch with customer needs, market situations and developments; and customers will not know about or have access to the products and services of the business. Right from the Product designing, planning, development, pricing, promotion till placement; Marketing covers all.
In align with the top-class selling ability required for success, knowledge is needed about markets, market research, distribution channels, marketing strategies, advertising, publicity, public relations, pricing strategies and more. Marketing and Sales managers are in need to manage staff: recruit, motivate, guide, train and control them, and plan and organize their activities. This Diploma offers a comprehensive and wide-ranging coverage of all relevant topic pertaining to Marketing and Sales, keeping in view the prevailing situation and rapidly increasing competitive circumstances: