Consumer behaviour entails, all activities associated with the purchase, use and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities. Studying consumer behavior is important because it helps marketers understand what influences consumers’ buying decisions. By understanding how consumers decide on a product, they can fill in the gap in the market and identify the products that are needed and the products that are obsolete.
Furthermore, Studying consumer behavior helps companies to understand how the decision to buy was made and how they hunted for the product. These information help companies and business managers to know the reasons behind the purchase or rejection of a product or service by the customer. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer.
The prime focus of this full day, highly interactive course is to comprehend the intricacies an complexities involved in understanding multi=faceted human personality and its decision making syndrome that is well guided and influenced by certain internal and external factors. In-depth understanding of consumer behavior makes your life much easier as a marketer.