Behavioral finance, a subfield of behavioral economics, proposes that psychological influences and biases affect the financial behaviors of investors and financial practitioners. Moreover, influences and biases can be the source for explanation of all types of market anomalies and specifically market anomalies in the stock market, such as severe rises or falls in stock price. Behavioral finance is the study of the influence of psychology on the behavior of investors or financial analysts. It also includes the subsequent effects on the markets. It focuses on the fact that investors are not always rational, have limits to their self-control, and are influenced by their own biases.
Professionals, who are involved in financial decision making and/or whose nature of job requires them to invite investors for high-end investments, are in need to understand human psychology as all the decisions that are taken by human mind are not based upon data and quantitative support rather most of the time guided by intuition or fundamental cognitive skills. This one-day, interactive workshop enables participants to have basic knowledge about human personality and prepare themselves to move further in order to understand the decision making personality within an individual.